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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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[EVENT] IIeX Health
March 27 - Ipsos is proud to be a silver sponsor of this year’s IIeX Health Summit which promises to share game-changing ideas to drive the healthcare and pharma industry forward.
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Taking Responsibility - Library and Reading Garden in Indonesia
Supporting educational programmes for underprivileged children and adolescents in the world.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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[EVENT] Employee Engagement Round Table: The Revolution @ Work is Underway
January 24 - We’re delighted to announce the date of our second Engagement Round Table - a series of networking events for HR leaders, designed to improve levels of Employee Engagement within the UK’s leading organisations.
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The life of a modern communicator
Corporate communicators need to demonstrate a deep commercial understanding of the business issues their organisations face – this gives them credibility around the leadership table. They operate in fast-moving and complex environments and need to be able to learn and adapt quickly. Building strong relationships and networks with influencers and decision-makers (both internally and externally) is essential if they are to get things done.
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
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Get Your Head in the Game: Why Sports Organisations Need Fan Insights
As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.
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[EVENT] Revolution@Work: from Fear to Expectation
On November 21st & 22nd, at Paris, join us to discover the results of our international study "Revolution@Work: from fear to expectation#