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The Perils of Perception 2024
Public misperceptions prove to be persistent, spanning most countries and covering a wide range of topics. We explore the context in 2024.
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Brewing Success: Navigating the French Coffee Market with Context and Empathy
Recent Ipsos research shows that understanding the macro and micro contexts of coffee consumption, combined with empathy-driven marketing strategies, are key to unlocking brand success.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Snack Smart: Nature Valley's Strategy for Sustained Success
Recent Ipsos research reveals the path to continued brand success for this leading snack bar brand: understanding the context of consumer values and emphasising sustainability through transparent communication.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos at the 2024 ESOMAR conference
Uncover the insights shared by our experts during the ESOMAR 2024 event.
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[LinkedIn Live] Ipsos Global Trends: The Workplace Edition
Join our Ipsos EX LinkedIn Live, where we’ll be discussing three key workforce trends that are keeping your CEO up at night.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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The Women’s Forum for the Economy & Society unveils its 2024 Barometer, in partnership with Ipsos
On the occasion of the 19th edition of its Global Meeting, the Women’s Forum reveals the results of its annual barometer on gender inequalities, developed in partnership with Ipsos, among a sample of 3,500 people residing within the countries of the G7.