Search
-
World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
-
India | Ease of Living Index 2018
'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.
-
Where do the Globe's most Affluent Spend Their Holiday?
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?
-
Ipsos Update - August 2018
August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
-
Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
-
Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
-
Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
-
Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
-
2018 Summer Holiday Plans Among Europeans, Americans and Asians
Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews. Social media are becoming a holidays must-have for Asia, the United States and Brazil while Europeans disconnect more easily.
-
A Rudderless Ship: The Wrong Way to Mystery Shop
There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.