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As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.
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Most adults vaccinated against COVID-19 in all 13 countries surveyed intend to get a booster shot
Still, most citizens view getting first doses of COVID vaccines to all who want them a greater priority than making booster shots available.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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[EVENT] The power of curation to innovate for changing landscape of beauty in a post-pandemic world
September 21, Radhecka Roy and her client at L’Oréal have been selected to present at ESOMAR Congress Insights Festival 2021!
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Ipsos Update – September 2021
This month we feature new research on women in advertising and wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Global views on sports: 58% globally would like to practice more
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Amid the uncertainty of the pandemic, the S of ESG is coming under greater scrutiny
As ESG has surged up the consumer agenda, new Ipsos data shows that improving society is identified as the top priority for multinationals among consumers across the globe – perhaps not surprising given the social implications of the pandemic. While fundamental issues such as safe working conditions are seen as most important here, each company should carefully consider how to adapt its operations to improve sustainable business practice. Companies should continue to pursue actions on all three pillars of ESG though. Not just because E and G remain critical in the public’s eyes, but also as it – as we should all know now – makes good business sense to do so.