Search
-
Optimism Now Resides with Emerging Market Youth
Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world. The following findings are based on the voices of the nearly 7,000 young people surveyed. This survey highlights the differences between the developed and the developing world.
-
Making an Experience Real
As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?
-
Ipsos Public Affairs Launches in Singapore and Malaysia
Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.
-
Six in Ten Around the World Think Their Society is ‘Broken’
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.
-
Less than half of women globally believe women have equal opportunities to men
While almost two thirds of men do believe women have equal opportunities to men.
-
Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
-
[WEBINAR] Fall in Love with Online Communities for Product Testing
Join us, on February 14, for a complimentary webinar during which we’ll share case studies and methods for engaging hard to reach targets, pre-release product usage, in-market testing, category appraisals, and longitudinal studies.
-
Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
-
Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
-
10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.