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Think Outside The Brand
Understanding how your customers make choices is the first step to achieving growth.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
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The Economic Pulse of the World - October 2016
Six Southeast Asian countries were added to the October wave of the Global @dvisor: Indonesia, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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Polls Aside, the U.S. Presidential Election Is Far From a Blowout
Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
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Ipsos In Peru Recognised As The Best Place to Work
Ipsos in Peru has been recognised as the most attractive place to work for young Peruvians, who belong to the economically active population under the category of consulting.
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Making the Most of Text Analytics
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.
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Micro-target or Target Everyone?
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.