Search
-
Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
-
In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
-
Global Consumer Confidence Index hints at a global economic slowdown
Significant drops are seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; meanwhile, optimism gains in Argentina, Saudi Arabia, France, Turkey and China.
-
How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
-
Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
-
Are automakers overlooking the journey while focusing on its self-driving destination?
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.
-
What makes you most beautiful: Confidence, kindness – looks rank much lower
Physical attributes come near bottom of the beauty list, survey says.
-
[EVENT] US Affluent Survey 2019 Release Breakfast
September 26 -Subscribers to the study are invited to an exclusive breakfast where Ipsos will present insights from the Fall 2019 Ipsos Affluent Survey - our 43rd release. The new release includes a number of new questions and analyses.
-
The biggest beauty influencer isn’t who you think it is
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
-
[WEBINAR] The future of AI-powered consumer understanding
September 25 - While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.