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Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers.
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[WEBINAR] #NoMoreBoringSurveys - When & How to Gamify Your Research
Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.
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Focusing on the Sight of Television Advertising
Revealing the truth of transmission efficiency through the eye tracking techniques.
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US Affluents and the Holidays
Do you have your marketing strategies lined-up with this target group?
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Perils of Perception - Perceptions Are Not Reality: What the World Gets Wrong
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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Ipsos Update - November 2016
Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Reflection on Rio Olympics Marketing: Ad Performance Evaluation
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services.