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The role of the CEO in external communications
Communicators have to be selective about the frequency and nature of the top executive’s participation, balancing the benefits and risks of bringing a powerful voice into the conversation.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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When does reputation turbulence become a full-blown crisis?
In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.
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What keeps communicators awake at night?
Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?
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#IWD2019: Re-conceptualizing Women's Empowerment
Women’s empowerment is what we believe to be the solution to achieving gender equality, but what does it consist of, and how do we achieve it?
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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Retail trends in 2019 to watch out for
Earlier in the year we headed to NRF, and here’s our summary of retail trends in 2019, and what you should expect in the retail sector over the next 12 months.
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[WEBINAR] Thinking Green: Consumer Perceptions on the Future of Packaging
From the latest United Nations report on climate change, to the plastic straw bans taking effect in cities all over the world, concerns about our planet’s health are top of mind for many people.