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Brazil Pulse - Michel Temer’s Administration Is Evaluated As Bad - June 2016
Temer’s administration is evaluated as bad/very bad by 43% of the population. Currently there are still doubts regarding the efficiency of his Government for these first months.
Michel Temer sees his disapproval gradually increase in classes C, D and E, while his approval grows in classes AB. Economic and social agendas are decisive in this scenario.
Consumer Confidence Index grows 4 points and seems to confirm gradual growing tendency. Classes AB and the Southeast region presented higher growth during the month of June. -
What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
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Brazil Pulse - Is the Temporary Suspension of Dilma Rousseff an Opportunity for Temer? - May 2016
With the temporary suspension of Dilma Rousseff, there is a tendency with a positive trend regarding the country’s direction and the government seems to be moving on. Is it an opportunity for Temer?
The Consumer Confidence Index grows 2 points and points to a gradual rising tendency - inflation and unemployment will be the key pillars to confirm this trend.
In a scenario in which 70% of the public opinion is in favor of new elections and with no impacting messages regarding its first actions, Michel Temer's disapproval index rose again after two consecutive drops. -
High Definition Customers - A Powerful Segmentation
Just like the best film, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advances statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance.
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How Australia Eats, Thinks About And Shops For Food
This study reveals the actual food attitudes and behaviour of everyday Australians.
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Is There Still Room to Innovate When Consumer Needs Are Largely Met?
A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.
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First Quarter of 2016 - A Good Market, a Good Quarter
For the first quarter of 2016, Ipsos' revenue stands at €386.9 million, up 1.9% compared with the same period in 2015.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Device Agnostic Surveys a Necessary Evolution
What are device-agnostic surveys? “Device-agnostic” implies that panelists can take in-browser surveys on any device they choose.
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.