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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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[EVENT] The Mystery Tour–Fashion Retailing
Join us on 17 January for a live Mystery Shopping session, specifically dedicated to Fashion Retailing professionals.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
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Is Love All That Matters? It's Complicated
The relationship status between people and their brands should, like human relationships on Facebook, sometimes be labelled “It’s complicated”. Why? Because we live in a systemic world where things exist and function in relation to one another, rather than as independent entities, not unlike the world of human relationships as viewed through the lens of social media.
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How “Word Of Mouth” Is Working In Russia
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.
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World Luxury Tracking - Acceleration, Transformation, Adaptation: Time for Individuality!
World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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Are Your Customers Working Too Hard? The Australian Perspective
Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.