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Brand Positioning
How do I position my brand and portfolio for sustained performance?
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
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[WEBINAR] Future trends - Five disruptors & the implications for healthcare market research
July 16 - View our on-demand webinar to discover five “disruptors”, the implications for pharma, and the innovative market research solutions to address each.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Seven steps to designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.