Thank you for your interest in our webinar hosted on July 16, 2019. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.
The time is now to address future “disruptors” – trends that are affecting all industries – and identify those trends that will impact pharma particularly. Because these trends are starting to affect the way consumers and citizens view the industry, it means that the research you do may have to happen in new ways to be effective and efficient.
Join our July 16 webinar, and follow two of our experts in innovation and futures as they guide you through each of five disruptors, the implications for pharma and explore innovative market research solutions for each. This virtual playbook will help you navigate the complexities of the future.
The five disruptors we will focus on include:
- micro knowledge
- gamified experience
- augmented intelligence
- changing authorities
- no shame identities
Some key takeaways from the session:
You will learn what your team should prepare for in dealing with the demand for personalised data. You’ll gain an understanding of the rules for doing research in a world that is becoming experiential more quickly, even in new categories. You’ll discover what AI means for market research and how you can be seen as an authority in the way you conduct your market research. And, with the need to respond with keen understanding to the trend towards acceptance of diversity and more authenticity, you will gain new insights into how to capture authentic insights from customers.
To take you further along on your journey, our presenters and experts, Whitney Wells and Sarah Castell, would be delighted to meet with you to discuss how we can help you with your Innovation strategies.
Whitney Wells, Digital & Innovation Lead, Healthcare, UK
Sarah Castell, Head of Futures, UK
[WEBINAR] APAC Digital Doctor 2020: A 9-country study of 676 Doctors’ perspectives on digital and connected health [Webinar recording]
Thank you for your interest in our webinar hosted on June 10, 2020. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.
[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE
June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.