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Ipsos Launches Sense*Suite to Guide Early Stage Product Development
Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.
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[EVENT] Global Business Influencers Asia Launch - Singapore
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.
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UUniverse views : 400 encounters with real people in real life
Almost 400 people of all profile, from 44 countries, have accepted to share their dreams, their beliefs, their doubts … in their own words.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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[EVENT] Global Business Influencers Asia Launch - Hong Kong
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
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[EVENT] Global Business Influencers USA Launch
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in USA and the rest of the world.
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Effective Communications Begin With the Brand
We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.
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Taking Responsibility - School Rebuilding in Northern Ghana
Rebuilding the school in Kpachelo (Northern Ghana) is the Ipsos Foundation's largest commitment, discover the story.
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.