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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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The Digital Transformation Of The National Government As Seen By European Citizens
For the third consecutive year, Sopra Steria has published its survey on the digital transformation of the state*, in partnership with Ipsos.
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The ins-and-outs of equity flow
Equity flow is an important way to leverage value from a strong reputation. It can be used to build business when market opportunities arise, or as a defence when reputation turbulence hits. Above all, the management of equity flow should be seen as a strategic process that brings together people across the marketing, communications and leadership spectrum.
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How Text Analytics can Reveal more Insights from Crowdsourced Ideas
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.
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Get Your Head in the Game: Why Sports Organisations Need Fan Insights
As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.
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World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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Scottish Household Survey Annual Report 2016
The latest annual report of the Scottish Household Survey has just been published by the Scottish Government.
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Global Perceptions of Development Progress: ‘Perils of Perceptions’ Research
These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation. This study investigated knowledge of major development progress, expectations of the future and the main issues worrying the world at this moment.
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[EVENT] Shifting Ground: Exploring Public Attitudes Towards Immigration
Join us and the Royal Statistical Society on 17 October 2017 for the launch of our major new longitudinal study exploring how people’s attitudes towards immigration have changed.
Ipsos publishes the report of its longitudinal study, Shifting Ground, which finds Britons are becoming more positive about immigration.