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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos @ Cannes 2024
Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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Ipsos Encyclopedia - Behavioural Change
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.
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