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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin
Unlikely – and formerly deceased – underdog candidate Jon “The B*stard” Snow leads Daenerys “Mother of Dragons” Targaryen by two points among those who understand what this question is even about.
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Understanding Society: Beyond Populism
Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.
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Ipsos Public Affairs in France and the Parliamentary Elections
Once again, the Ipsos Public Affairs France team, led by Brice Teinturier (Deputy CEO, Ipsos in France) and Jean-François Doridot (BU Manager, Ipsos Public Affairs in France), announced live estimates very close to the official scores for both parliamentary election rounds!
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Conquering Complexity: The coming revolution in oncology biomarker testing
Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.
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How Britain Voted in the 2017 Election
As we have for every general election since 1979, Ipsos has produced estimates of how the voters voted in 2017.
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[EVENT] Unmet Need for Social Care in the UK
With care for older people rising up the policy agenda and generating widespread debate, we invite you to come on July 20 and hear the findings of our research project exploring unmet need for adult social care for older people and discuss the implications with our panel.
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Ipsos/GfK Exit Poll for BBC/ITV News/Sky News
Ipsos / GfK Exit Poll for BBC, ITV and Sky News once again proves accurate.
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General Election 2017 in Great Britain
A consolidated view of Ipsos polling and analysis of the 2017 UK General Election with our key long term social and political trends.
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The Premier' 2017 Survey: Upper Middle Class Portrait in Russia
Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).