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The year of AICI – 3 paths to making artificial intelligence work for your insights team in 2022
Synthesio CMO Allen Bonde discusses how to get started with AI-enabled consumer intelligence in 2022.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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[EVENT] UX360 Research Summit
UX research is becoming increasingly important as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses.
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Life of an SME
Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.
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Cultural Tensions
A key aspect for developing brand understanding is to identify where the cultural tensions might lie.