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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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Taking Responsibility - Empowering Youth to do Research
Ipsos & the Marketing Association of Kenya organise sessions for marketing students.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Global Views on Immigration -Tracking 2011-2015
A new Ipsos global poll finds that fully half (50%) of citizens in 24 nations say there are too many immigrants in their country – and 46% agree that immigration is causing their country to change in ways they don’t like.
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Taking Responsibility - 2015 Research Clubs of Africa competition in Kenya
The theme of Kenya's major CSR initiative this year was Wealth Creation in Africa.
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Why Is It Such a Challenge to Treat PAH?
Pulmonary Arterial Hypertension (PAH) is a life-threatening, degenerative disease that severely compromises the function of both the pulmonary (lung) and cardiovascular (heart) systems. Despite current treatment options in PAH offering improvements in symptom control and quality of life factors, there continue to be significant challenges that compromise the effective management of this progressive and debilitating condition.
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How Concerned Are You About the Ebola Virus?
77% of global citizens concerned that Ebola virus may be transmitted to their country. With 88% awareness of Ebola virus outbreak, 57% say their own health, government and other officials are taking enough precautions and preparations to ensure virus doesn’t come into their country but 43% don’t believe it to be so.
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Spotlight on Russia
In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation. Based on data for 2000-2014, this review also studies the changes in population and consumer behaviour to forecast possible future trends.
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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments. ‘Very Happy’ Cohort (20%) Down Two Points Since December 2012.