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Shared values
Is society so polarised at the moment that companies need to pick a side in order to thrive?
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Six Conceptions of Nationality - A Global Segmentation Based on Inclusiveness
To better understand the nature and the prevalence of nativism around the world, Ipsos has segmented the adult population of 25 countries into six groups reflecting their conception of nationality.
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Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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#IWD2019: Women in Society today
Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Going Beyond the Ice Bucket Challenge
Last month, I AM ALS was launched. It’s a patient-led movement that will pick up where the Ice Bucket Challenge left off.
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What Worries the World - January 2019
The majority (57%) of people around the world think things in their country are on the wrong track. Financial/political corruption currently occupies the top spot for global concern with 33% saying this.