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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Labor Benefits From Lacklustre Turnbull Government in Australia - Fairfax Ipsos Poll
The Labor Party is ahead of the Coalition in the March Fairfax Ipsos Poll, released today, while Prime Minister Malcolm Turnbull’s approval rating fell to its lowest level since becoming PM.
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Presidential Election in Serbia - Part 1: Pre-Election Surveys
Ipsos has been the biggest research company in Serbia for 20 years (since 2009 as Ipsos) and, at the same time, by far the biggest in the segment of political pre-election surveys.
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Outbound Travel From Russia
Overall number of outbound tourists in Russia decreased almost twice within past three years. But improvement in ecomical indicators gives hope to see revival of outbound tourism in 2017.
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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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[WEBINAR] What Can Social Media Tell Us About the Future of the Auto Industry?
On March 22, join Ipsos to learn how changes in technology and consumer behavior are affecting the global auto industry.
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Oiling the Wheels of Commerce…
Nobody notices the oil in their car engines. Until it runs dry or gets dirty. Then the car will stop, often with considerable damage to the engine.
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The Most Influential Brands in Canada in 2016
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
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Six in Ten Around the World Think Their Society is ‘Broken’
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.
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Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.