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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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Ipsos Healthcare Expands Syndicated Real World Evidence Offer in China
Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China. It will also re-launch the Lupus Therapy Monitor in China due to increased client demand
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Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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South African Grant Recipients in the Spotlight
In the latest Pulse of the People™ study in South Africa we examined attitudes and opinions of country direction, delivery of government services and opinions of leadership among those who are receiving social grants from the government and those who are not.
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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Presidential Election in Serbia - Part 1: Pre-Election Surveys
Ipsos has been the biggest research company in Serbia for 20 years (since 2009 as Ipsos) and, at the same time, by far the biggest in the segment of political pre-election surveys.
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Outbound Travel From Russia
Overall number of outbound tourists in Russia decreased almost twice within past three years. But improvement in ecomical indicators gives hope to see revival of outbound tourism in 2017.
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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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[WEBINAR] What Can Social Media Tell Us About the Future of the Auto Industry?
On March 22, join Ipsos to learn how changes in technology and consumer behavior are affecting the global auto industry.
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Oiling the Wheels of Commerce…
Nobody notices the oil in their car engines. Until it runs dry or gets dirty. Then the car will stop, often with considerable damage to the engine.