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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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2018 US Politics - Republicans continue to be the most optimistic about the direction of the country
President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.
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2018 US Politics - Top of the list of important problems Americans: Healthcare (18%) and immigration (17%)
President Trump's overall approval rating has remained steady since the election.
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2018 US Politics - 45% of all Americans approve the job their individual representative is doing (November 21th)
Ahead of Thanksgiving weekend, Congress enjoys a slight bump in approval.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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2018 US Politics - 23% of Americans report that healthcare is the most important problem facing the US today (November 14)
Following the midterm elections, President Trump's approval rating remains steady.
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
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2018 US Politics - President Trump's Approval Rating Remains Stable at 41% Among all Americans (October 31)
Turnout will be likely be the deciding factor in which party wins the House and Senate in next week's election.
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Flair Brazil 2019 - The Sound and The Noise
Brazil’s recent history has been a series of monumental events. All facts typical of traditional historiography, especially political and economic facts, may easily illustrate the country’s last few years.