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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Ipsos Launches Connect:Digital, in Partnership With Moat, to Help Brands Understand their Digital Communications Performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
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Ipsos Public Affairs Launches in Singapore and Malaysia
Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.
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Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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Digital Doubters
“Ad tech has evolved into a toxic ecosystem that is killing itself and is taking digital advertising with it.” So said commentator Shelly Palmer, writing in June 2016.
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Making the Most of Text Analytics
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
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Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.