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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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[ Webinar ] KEYS - Emotions around the world
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Data Dive: Mixed forecast for 2024 as optimism rises for year ahead while nerves about inflation remain
In five points, we find many people around the world are seeing some shafts of light poking through the dark clouds of the early 2020s.
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Ipsos Encyclopedia - Neuroscience
By conducting foundational research to understand human decision-making and utilizing physiological measurements to unveil cognitive and emotional responses, Ipsos aims to better understand people, markets, and societies.
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January 2024: Consumer confidence continues to rise in Europe
Sentiment also up in Asia Pacific, while it is more mixed in Latin America.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Principles of Anthropology
Using social science to uncover the unconscious, interpret behaviour and decrypt culture.