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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
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China Pulse - December 2015
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.93 percent at comparable prices in Q3 2015.
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2015 French Regional Elections Forecast Proved Extremely Accurate
As in the first round, Ipsos, with its partner Sopra Steria, was the only institute to provide forecasts for the 13 regions of metropolitan France.
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China Pulse - September 2015
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 7.0 percent at comparable prices.
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Ipsos acquires RDA Group and strengthens its leadership in Automotive Quality Tracking offer
Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers.
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Moving Past the Tweak to Uncover the Optimal
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.
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Opportunities and challenges in China’s 3D printing market
3D printing will likely prove to be one of the most disruptive and revolutionary technological developments of the current age. It has the potential to shake to the core every production and retail focused industry, with innovators claiming it will transform the home into a production centre for anything ranging from objet d’art to human organs.
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Hong Kong call centre
The HKCCA Annual Symposium 2015 took place on 26 March 2015 with around 150 attendees.
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Flair Italy 2014 - A Country without Intermediaries
Flair is in its fourth year. Our ambition again is to describe what has happened and form hypotheses on what might happen, seeking to read between the lines of our data and to discern what was not said in our interviews.