China Pulse - September 2015

Bricks-and-mortar Retailers in Mobile Internet Era

The popularity of mobile Internet in China has not only changed the lifestyle of Chinese consumers, but also changed consumers? consuming habits and the way they shop. Such changes not only include the changes in the way they shop online, but also include the changes in their online shopping habits and patterns. As a device enabling people to query information anytime and anywhere, mobile phones have become an important tool assisting in consumers? shopping in their shopping process in bricks-and-mortar retailers. Then, how many consumers would use mobile devices to assist in shopping in the process of offline shopping? How do they use mobile devices to assist in shopping? What does this mean for bricks-and-mortar retailers? What should retailers do?

Macro Economy Data of Q3 2015 China

China’s economy showed moderate but steady growth with a year-on-year GDP increase of 7.0 percent at comparable prices.

Use APP, but at Varied Time

The number of Internet users in China has seen continued increase in recent years and exceeded 600 million by June 2014, while the growth of Internet users declined, only 2.3% in 2014, reaching a bottleneck. Meanwhile, mobile phones, rather than PC, have become the main means of access to Internet, accompanied by a substantial development of APP industry. Then, which applications stand out in the vast sea of APP? What are the particular habits and preferences of using APP?

Ipsos works with Beijing Mobile to launch an APP product ranking, when Ipsos offers professional data analysis technology, and Beijing Mobile provides real, comprehensive data aids to explore the development trend, profitability, etc., of APP.

Financial Report of High-end Individuals

Ipsos and Financial Money Magazine jointly released “High-end Customers Finance ad Investment White Paper”. With the focus on financial institutions’ high-end customers, the survey covered banks, insurance MIS, funds, securities, trust, futures, financial leasing and third-party finance.

On the whole, compared with 2013, the ratio of the sample population with financial investable assets of RMB 500,000 to 1 million saw significant growth, and there was slight growth in private bank customers with investable assets of more than 8 million. Data analysis was as follows: customers with investable assets of 500,000 to 1  million occupied 19% in 2013 and 28% in 2014; with 1 to 3 million, 31% in 2013 and 24% in 2014; with 3 to 8 million, 27% in 2013 and 30% in 2014.