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NEW PARENTING: Rethinking of Attitudes and Beliefs
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
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TALKS THAT MATTER: The qualities children learn at home
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.
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MADE IN RUSSIA: Pride in the Russian Automotive Industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
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DO GOOD: Why Russians Engage in Charity
This paper explains what drives private charity givers, and what businesses should take into account to make their charitable campaigns successful.
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YOU WON’T GET BORED: New Dimensions of Amateur Sports
The article covers new Russian trends in amateur sports in a transforming society.
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Pride in the Russian automotive industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
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THE SHOPPING FORMATS SETTING RETAIL TRENDS
This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?
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[WEBINAR] Innovation Spaces
Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
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MODERN TRENDS IN THE GAME. Russian Gamer’s Inner World
The article explains Russians’ behavior patterns in the reality of video games. It will help brands to develop interaction with their consumers both in the real world and in the virtual one.