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[EVENT] Instore Marketing: The Experimental way
May 9 - During the 2018 edition of Cibus, Ipsos and the University of Parma will present an innovative and unprecedented research framework entitled "In store marketing: the experimental route".
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Wearables Fail to Make a Real Mark in Hong Kong
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.
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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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[EVENT] NEXT 2018
On April 30, join Ipsos’ Cecile Carre at NEXT – a conference dedicated to innovative R+D market research and data analytics.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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Ipsos announces seventh annual Top 10 Most Influential Brands in Canada
Google retains top spot for sixth year, rankings shift and Netflix enters Top 10
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[EVENT] Celebrating Vancouver Diversity
We’ve moved to a funky new office space, and you’re invited to check out our new digs on April 26!
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[EVENT] Food Disruptors & the Changing Food Landscape
April 25 - Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.
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Outbound Travel From Russia 2017-2018
Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017.
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[WEBINAR] DUEL Encore: Understanding Appeal & Passion
April 19 - Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).