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What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Philippines’ First Digital Measurement Standard Launched
The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.
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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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[EVENT] NASPL Annual Conference
On September 13, join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.
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[Webinar] Connected Health: The Physicians' View
On September 6, join us for a webinar where we’ll reveal findings from our 18-country primary care physician study on perceptions of connected health.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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Why Financial Firms Must Forge Connections in a Virtual World
Can financial services companies build connections in a world of increasingly virtual relationships? They need to if they want to keep and gain customers, writes Tony Smith in Quirk's.
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Understanding Society: Beyond Populism
Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.