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The Reputation Council report 2018
Our latest analysis of corporate reputation management across the world assesses when reputation turbulence becomes a crisis; managing global-v-local reputations; the spread of 'techlash'; the role of the CEO in external communications; as well as how Council members view trust in business; the use of social media in corporate communications; the importance of purpose and CSR; and the role of employees in building reputation strength.
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Creative Excellence's new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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The transforming foodscape of India
Changing fast or changing slow? Seven key implications for the food sector
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The spread of techlash
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?
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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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[Webinar] Maximizing your medtech launch plan
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
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Using Behavioral Science to Increase Engagement
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
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[EVENT] Human Factors & Ergonomics in Healthcare
March 24 - Ipsos is delighted to be the Platinum Sponsor of this marquee symposium featuring cutting-edge presentations, posters, and workshops on emerging issues in healthcare human factors and the challenges facing us in the near future.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.