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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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[Webinar] Maximizing your medtech launch plan
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
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Using Behavioral Science to Increase Engagement
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
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[EVENT] Human Factors & Ergonomics in Healthcare
March 24 - Ipsos is delighted to be the Platinum Sponsor of this marquee symposium featuring cutting-edge presentations, posters, and workshops on emerging issues in healthcare human factors and the challenges facing us in the near future.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.
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Country Briefings: China’s Affluent Consumers
Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.
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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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Retail trends in 2019 to watch out for
Earlier in the year we headed to NRF, and here’s our summary of retail trends in 2019, and what you should expect in the retail sector over the next 12 months.