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[WEBINAR] Nudging Job Spaces to Change Consumer Behaviour
Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.
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Ipsos Update - October 2018
October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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[EVENT] BigSurv 2018
October 25-27, 2018, Ipsos is sponsoring BigSurv 2018. Exploring new statistical frontiers at the intersection of survey science and big data.
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[EVENT] Media, Marketing & Disruption
October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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[EVENT] TMRE Conference
October 16-18 - Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
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New Zealand Issues Monitor - Concerns About Housing Grow
New Zealanders’ concerns about housing issues grow, while New Zealanders are also feeling more positive about the Labour-led government compared to last year when National was in power.
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[EVENT] Behavioural Science & Marketing Summit
On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.
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[EVENT] SHEconomy Summit: Power & Influence
October 9-12 - Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.