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[WEBINAR] Not All Apps Are Created Equal
On May 24, join us for this complimentary webinar during which we will show you how to assess stickiness earlier in the development process, before incurring the cost, risk and redress of live testing.
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[WEBINAR] Making It Personal on Social
On May 23, join us for a complimentary webinar addressing best practices for using social media and social data to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
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Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Ipsos Update - April 2017
Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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HR Leaders Crucial to Organisational Transformation
New research considers the role of HR leaders in driving business transformation. HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos and Cirrus.
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Bank 3.0: A Battlefield of Digital Finance in Taiwan
Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.