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Ipsos Update - March 2018
March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
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[WEBINAR] Food(Service) For Thought
March 28 - The Ipsos Foodservice Monitor (FSM), a syndicated program examining the Canadian market needs with market behaviour to offer its subscribers a 360 degree view of the out-of-home sourced foodservice experience. Foodservice is big business in Canada. Eating off-promise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.
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[EVENT] ARF’s ConsumerXScience Conference & David Ogilvy Awards
On March 27 & 28 - Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.
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The Renovation of Canadian Eating Routines
Discover five trends that are transforming Canadian eating routines.
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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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[EVENT] Outbound Travel From Russia
On March 13-15, Ipsos Comcon expert Mila Novichenkova, Marketing and Communications Director, will present a report about Outbound Travel From Russia.
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Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
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[WEBINAR] Shake Things Up with Behavioural Science
On February 27, please join us for a complimentary webinar where we will share our guiding principles behind habitual and automatic behaviour.