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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Communicating with Millennials – attitudes and beliefs within the ‘echo-chamber’
Millennials can be challenging to communicate with, but corporate comunicators often do not think in terms of age, but rather attitudes and behaviours. The most worrying phenomenon concerns ‘echo-chambers’. Millennials trust companies and engage with those that are transparent, responsible and have something to say. however, true loyalty is hard to achieve.
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Ipsos Affluent Survey - 20th Anniversary Celebration of the Biggest Media Event in HK!
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
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Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Flair Brazil 2018 - The Mask Slipped! Time for Truth
For many Brazilians, it’s the “Time for Truth”. Years of political scandals, government corruption and the omnipresent “false news” have become too numerous - people now trust only themselves to discover reality. Brands, advertising, companies are not spared by this new age of suspicion.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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Ipsos’ Syndicated 'Lab Mapping' Study Launches in Australia
Ipsos Healthcare, the global healthcare division of Ipsos, has launched its syndicated Lab Mapping Study in Australia.
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[WEBINAR] DUEL: Understanding Appeal and Passion
Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.