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Why Is It Such a Challenge to Treat PAH?
Pulmonary Arterial Hypertension (PAH) is a life-threatening, degenerative disease that severely compromises the function of both the pulmonary (lung) and cardiovascular (heart) systems. Despite current treatment options in PAH offering improvements in symptom control and quality of life factors, there continue to be significant challenges that compromise the effective management of this progressive and debilitating condition.
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Ipsos acquires RDA Group and strengthens its leadership in Automotive Quality Tracking offer
Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers.
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Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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The Ipsos “New Way”
The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.
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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.
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Thailand's poultry industry
Agricultural and food industries are crucial to Thailand's aim to be the "kitchen of the world", a key government policy. Thailand was the world's 12th largest food exporter last year, with total shipments of 90bn baht (US$2.9bn) according to the National Food Institute. The Office of Agricultural Economics (OAE) expects the value of food exports to exceed 1 trillion baht this year.
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Thailand poised as the next luxury shopping destination
Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
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How Well Do You Really Know Your Concept?
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.
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Flair France 2011 - A Society Of "Extra-Lucids"
Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.