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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.
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Ipsos Update - November 2016
Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Taking Responsibility - Ipsos Sleeps on the Streets to Help Raise Funds and Awareness for Homeless in Vancouver
Would you sleep on the streets to help raise funds and awareness for homeless and at-risk youth? Some of Ipsos executives did. Read about his experience.
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The Reputation Council report 2016
In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Global Infrastructure - Public Satisfaction and Priorities - Oct 2016
The survey included questions related to infrastructure - road, rail and air networks, utilities such as energy and water, and broadband and other communications. It has provided attitudinal and ‘satisfaction’ data across 26 countries.
Here are the results for Great Britain. -
What Worries the World - September 2016
The majority (62%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.
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Ipsos Update - September 2016
This is the September 2016 edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.