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Smarter Closed Loop Feedback
This white paper explores how to optimise the design of Enterprise Feedback Management and Voice of the Customer programmes to maximise the ROI and reduce customer complaints and churn.
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4 Reasons To Do “In-The-Moment” Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. However, it is not always exploited to the fullest of its potential because we often fall back into familiar research methods.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
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Flair Italy 2016 - Managing the Disorder
Italy is still passing through a severe, deep and lasting crisis.
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Taking Responsibility - October Breast Cancer Campaign
Ipsos increases panel engagement through charitable contribution.
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Flair Mexico 2016 - A Year of (more) Scrutiny and Change
“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.
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China Pulse - September 2015
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 7.0 percent at comparable prices.
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8 Tips to Encourage Your E-shopper
After a large number of e-commerce websites evaluation in different product categories and different countries, we have been able to identify some tips for a successful e-shopping experience.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Flair Colombia 2016 - A Strong Desire to Succeed
The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.