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Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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Moving Past the Tweak to Uncover the Optimal
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.
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Opportunities and challenges in China’s 3D printing market
3D printing will likely prove to be one of the most disruptive and revolutionary technological developments of the current age. It has the potential to shake to the core every production and retail focused industry, with innovators claiming it will transform the home into a production centre for anything ranging from objet d’art to human organs.
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Flair Thailand 2015 - Preserving its Unique Versatility
Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
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Hong Kong call centre
The HKCCA Annual Symposium 2015 took place on 26 March 2015 with around 150 attendees.
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Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.
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Auto-parts industry in Indonesia
Almost one hundred auto-part manufacturers and several car assemblers are entering Indonesia market and will start their operation in 2016-2017 periods.
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Indonesia's injection system market
An infographic outlining some of the key features of the injection system market within Indonesia in 2014.
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Thailand’s syringe market
With Thai consumers paying more attention to their health, many investors are focused on the Healthcare market in Thailand as part of their growth plans in the Asia Pacific.
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Flair Brazil 2015 - Criticism and Progress
Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema.