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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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[EVENT] Empowering The Empowered Consumer
November 2 - #IpsosSpeaks - Empowering The Empowered Consumer
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[WEBINAR] Empowering the Empowered Consumer
On November 1st, join us for a complimentary webinar as we share our findings on both the global and US level and offer provocative examples of how savvy marketers are capitalising on these consumer needs with innovative and new-to-the world products and services.
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Ipsos Wins 7 Awards in Turkey
In order to award the successful marketing and social research projects, Baykuş (The Owl) Award Ceremony is organised each year by the Turkish Researchers’ Association (TUAD).
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[EVENT] Research & Results 2017
October 25 & 26 - The leading international trade fair for market research.
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Exporting Healthcare: a New Phase for Australia, the ‘Lucky Country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
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Global Views on Immigration and the Refugee Crisis
Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.
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Commercial drone adoption in agribusiness - Disruption & Opportunity
Civilian use of 'unmanned aerial vehicles (UAVs)', more commonly known as 'Drones', has gained traction with both consumer and commercial users in recent years.
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What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.