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Flair Peru 2017 - From Informality to Modernity
Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.
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[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
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[EVENT] TMRE In Focus 2017
On May 1, join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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Bank 3.0: A Battlefield of Digital Finance in Taiwan
Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.
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[EVENT] Digital4Smarties: the Age of the Digital Consumer
On April 26, come discuss with experts, consumer representatives, industry leaders and legislators about the future of digital networks and services in Europe.
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Golden Goose Eggs
In Aesop’s Fable, the owners of a goose which laid a golden egg every day were so anxious to get rich that they killed the goose, thinking that inside there would lie a much richer seam of the metal. Of course there wasn’t, and gold production immediately ceased.
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Ipsos Launches Connect:Digital, in Partnership With Moat, to Help Brands Understand their Digital Communications Performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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[WEBINAR] Building Distinctive Brand Assets: Four Measures That Matter
On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.