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Ipsos Update - September 2018
September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
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Serbia under a Magnifying Glass
The Serbia under a magnifying glass report provides an overview of the current economic and demographic shape of the country, the changing advertising sector, shopping habits and Serbs’ relationship with the digital world.
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[EVENT] Women & Water: A Ripple Effect
On August 28, join Meghann Jones and Kaitlin Love are presenting new research on water and women’s empowerment at the World Water Week conference.
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Russia TrendVision 2017
The Russia TrendVision report provides an overview of the country's current social and economic situation, examining key demographic data and consumer behaviour to forecast possible future trends.
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Ipsos Update - June 2018
June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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Cognitive Battlefield - Part I: A framework for assessing optimal engagement strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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[EVENT] City / Nation / Place
June 5 - Ipsos is pleased to be a sponsor of City Nation Place Americas – a forum for place branding and place marketing for nations, regions, states and cities across the USA, Canada, Latin America and the Caribbean.
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[WEBINAR] Public Opinion Data on Transgender People
On March 7, join Ipsos for a webinar featuring the results of a 2017 survey examining public opinion of transgender people and their rights in 27 countries.
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Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population
The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.