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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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What Worries the World - April 2022
Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.
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Covid-19: Expectations and vaccination
Majorities in each of 30 countries believe we will never fully stop the spread of COVID, but views on vaccination mandates vary widely.
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A Year in Oncology: A review of 2021 drug approvals in US, Europe and Japan
Whilst the global COVID-19 pandemic continued throughout 2021, new oncology drug and indication approvals maintained momentum across the US, Europe and Japan. These included continued roll-out and label expansions of Immuno-Oncology (I-O) therapies, along with treatments approved in Japan ahead of other global regions.
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Communication & Advertising: How can brands speak authentically about diversity?
The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.
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46% say that they are interested in the upcoming Beijing Winter Olympics
Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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MODERN TRENDS IN THE GAME. Russian Gamer’s Inner World
The article explains Russians’ behavior patterns in the reality of video games. It will help brands to develop interaction with their consumers both in the real world and in the virtual one.