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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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[Webinar] KEYS - The ESG imperative
Organisations around the world are coming under increasing pressure to do their business in a more sustainable and equitable way. As a result, ESG (Environmental, Social, Governance) considerations are now a key part of companies’ strategic plans and roadmaps.
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Exploring UK consumer perceptions of sustainable food through social media
Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
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[EVENT] Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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Ipsos @ Cannes Lions 2023
Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Mexico: From teenage country to an adult one in a century
Q&A with Eugenia Marbec & Sarai Escobar Avila