Ipsos @ Cannes Lions 2023
Citizen Cannes | Cannes Lions | Female Quotient | Meet the experts
For this year’s Cannes Lions International Festival of Creativity, Ipsos is bringing a total understanding of people, citizens and consumers, with a presence across different stages and forums. From 19th – 23rd June, we will reveal the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
Understanding people, citizens, societies and how to ignite successful businesses, brands and communications is in our DNA.
Join Ipsos at Cannes Lions and discover the three keys to unlock brand success: shaping Expectations, understanding Context and acting with Empathy.
And so much more...
Hosted by Ipsos' CEO, Ben Page and Katrina Dodd, Contagious' editor, the event will bring together brands and creative experts to explore how deep consumer insights helps shape effective, best-in-class marketing strategies and campaigns.
SAVE THE DATE
21st June | 5pm
Villa Contagious
Cannes
The following events are part of the Cannes Lions 2023. A valid pass will be required to access the Palais des Festivals where the conferences will take place.
20th June - 1:30PM | Blending virtual and mortar brand experiences
With Brittany Bell (Deeplocal) and Helen Wilson (Ipsos)
21st June - 1:30PM | Bridging the society divide
With Gilson Rodrigues (G10 Favellas) and Lindsay Franke (Ipsos)
22nd June - 1:30PM | Theme and speakers to be announced
22nd June - 4:30PM | How to surf the polycrisis
Roundtable hosted by Ipsos CEO Ben Page
With Josy Paul (BBDO) and Lindsay Franke (Ipsos)
The world isn’t in crisis. The world is in crises: an economic crisis, growing geopolitical tensions, climate change. The only thing that seems certain is uncertainty. This polycrisis context must be recognised by brand builders to be able to address shifting citizens and consumers needs.
Ipsos research evidenced that three key factors have become more important for brands to surf the polycrisis wave: starting with empathy, shaping expectations, taking the macro and micro contexts into account to drive creative, brand and global success.
Ben Page and Lindsay Franke are joined by Josy Paul from BBDO, to discuss about Ariel and Whisper campaigns and other recent best-in-class examples, demonstrating how empathy, context and expectations are essential to effective creativity.
As a longstanding partner of the Female Quotient, Ipsos is proud to participate and host a range of panel discussions on creativity, and ESG themes @ the Equality Lounge, Martinez stage.
Please RSVP here to access the lounge.
19th June - 10AM | Did corporate activism jump the shark?
With Eleanor Thornton-Firkin, Head, Creative Excellence, Ipsos UK
21st June - 11:30AM | Check your bias: How AI is forcing us to face ourselves
With Natalie Lacey, Executive Vice President, Media Development Service Line
21st June - 4PM | Conscious parenting: Do men have to become ‘Girl Dads’ to care about equality?
With Nicholas Mercurio, Chief Client Officer, Ipsos North America
22nd June – 11:30AM | What next for the S in ESG
With Lindsay Franke, President, Ipsos North America
MEET THE EXPERTS
Ipsos' experts will be happy to chat with you during the week. Fill-in the form to secure a slot and we will get back to you.
Ben Page |
Lindsay Franke President USA |
Natalie Lacey Executive VP USA |
Helen Wilson |
Emmanuel Probst |
Adam Sheridan |
Shaun Dix Global Service Line Leader Creative Excellence |
Arnaud Debia Global Creative Development Director |
Benoit Tranzer Global Service Line leader Brand Health Tracking |
Nicholas Mercurio Chief Client Officer USA |
Lorenzo Larini CEO Ipsos North America |
Eleanor Thornton-Firkin |