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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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[EVENT] 2017 ANA Brand Masters Conference
Join Ipsos’ Peter Minnium and America’s highly effective brands for inspirational case studies and insights about driving sales, profitability, and return on investment, on Wednesday, February 15.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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[WEBCAST] ARF: Maximising Your Marketing Budget
On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.
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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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[EVENT] AmCham Insights: Digital Disruption is Here to Stay
How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.
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How to Select the Right Celebrity Endorser?
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
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[EVENT] The Media Insights & Engagement Conference
Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.
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[EVENT] FFWD: Ipsos Brand Influence Study in Canada
Join us on January 31 for an informative discussion featuring Canada’s Most Influential Brands.
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[WEBINAR] #NoMoreBoringSurveys - When & How to Gamify Your Research
Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.