[EVENT] The Media Insights & Engagement Conference

Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today.

An overwhelming number of brand marketers and agency execs agree that we’ve entered a “brave new world,” where media, advertising and technology are coming together. In this MAdTech era, the concepts of “pure play advertising” and “pure play media” are disappearing. Technology is the driving force behind the mash-up of media and advertising. In order to survive and thrive in this new environment, companies must evolve.

In this Innovations in Media session on January 31 (Track 3 @4pm), Sherrill will unveil new research that provides insights into how brand marketers and agency professionals are responding to the MAdTech revolution. What are the needs of the MAdTech marketplace? How are we defining success criteria?

For event details, please click here.