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Affluents Don't Spend Like Bill Gates
In 2016 Bill Gates, just like in 2015, was the richest man in the world. The American business magazine Forbes estimated his assets at $75 billion, that's $4.2 billion less than the year before. Yet the former CEO of Microsoft is not known as an icon of luxury and high living, large yachts and expensive cars are not for Gates! His preference is towards charity projects and the funding of medical research.
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Doing The Right Thing: A Checklist for Successful Corporate Sustainability Programmes
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Who Thinks About Christmas in July? Advertisers, of Course
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Brazil Pulse - Michel Temer’s Administration Is Evaluated As Bad - June 2016
Temer’s administration is evaluated as bad/very bad by 43% of the population. Currently there are still doubts regarding the efficiency of his Government for these first months.
Michel Temer sees his disapproval gradually increase in classes C, D and E, while his approval grows in classes AB. Economic and social agendas are decisive in this scenario.
Consumer Confidence Index grows 4 points and seems to confirm gradual growing tendency. Classes AB and the Southeast region presented higher growth during the month of June. -
Understand And Improve The Wellbeing At Work
Wellbeing at work is a growing challenge for companies struggling with an unpredictable economic environment and in that perspective, more and more become dependent from their employees’ willingness to go the extra mile. Encouraging ‘wellbeing at work’ by developing active policies in this area positively impacts employees engagement and eventually companies sustainable performance. In our 2016 research, a little bit more 7 out of 10 employees overall are positive about their wellbeing at work.
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Even Odds for Trump & Clinton: Is Trump a 'Spoiler' or a 'Game-Changer'?
It’s now inevitable that Hillary Clinton and Donald Trump will meet in the general election this fall. Who will win? This, of course, is the million-dollar question. As election forecasters, we at Ipsos typically analyze two key pieces of information when assessing election odds.
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Brexit and the UK Pharma Industry
The ‘In’ and ‘Out’ campaigns are now intensifying, but ‘Brexit’ has been a constant topic of conversation since the referendum date was announced 3 months ago. A British exit could have widespread repercussions for many sectors within the UK economy, especially in highly regulated and controlled industries such as pharmaceuticals.