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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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Widespread concern about artificial intelligence
New global poll for the World Economic Forum shows more agree than disagree that governments and companies’ use of AI should be more strictly controlled.
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Workshops
Making insights more impactful to business growth.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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[WEBINAR] AI-Powered Trend Detection & Insights
July 23 - Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.
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Are consumers really engaging with corporate sustainability issues?
Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.
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[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G
July 17 - This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.