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More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News
Despite high awareness, less than a third can correctly identify a Pokémon character.
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[EVENT] IIeX 2016 Latin America
The world is increasingly mobile, is your research following? Research today and tomorrow cannot ignore the mobile revolution. But how do mobile respondents behave and what is their value ? We will debunk a few common myths about mobile respondents, share key findings on how to engage them for better research quality and enhanced capabilities.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
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Heading For Africa
The newly created Ipsos division presents the results of its first Youth Africa survey.
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[EVENT] Innovation in Research Conference
Ipsos in Turkey showcases its latest New Services. Each year, the Innovation in Research Conference event explores the industry's hottest topics and latest developments.
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos in Canada wins 4 in 8 awards at Marketing Research and Intelligence Association (MRIA) conference. Ipsos and its clients were recently honoured at the MRIA Awards during the 2016 National Conference in Montreal.
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International Survey on Connected Health: Coming Ready or Not!
Connected Health – sometimes referred to as Digital Health – is a potential game-changer for global healthcare.
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What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
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Africap - African Youth
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).