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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
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Where do the Globe's most Affluent Spend Their Holiday?
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?
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[WEBINAR] Affluent Americans in the Drivers’ Seat
September 12 - Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
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[Event] ARF Shopper x Science Conference
September 6 - Today, consumers expect their experiences to combine seamlessly the best of what both online and offline have to offer. How can CPG brands and retailers keep pace? At this year’s ARF SHOPPERxSCIENCE event, attendees will take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.
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Ipsos Update - August 2018
August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Rise in support for both Turnbull and Coalition - Fairfax Ipsos Poll
In Australia, the Labor Party’s lead over the Coalition has narrowed in the July 2018 Fairfax Ipsos Poll.
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Russia TrendVision 2017
The Russia TrendVision report provides an overview of the country's current social and economic situation, examining key demographic data and consumer behaviour to forecast possible future trends.
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Technology Tracker Q2 2018 in GB
2 in 3 adults in Britain use social media. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Smart Advertising, Smart Business
Creating opportunities for Australian SMBs embracing digital marketing.
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.